The Man Behind the "Nose Dabs"

Name: Matthias Gast
Instagram: @matthias_710wrx

Up next in our Influencer Feature Series is content creator and cannabis advocate, Matthias Gast (@matthias_710wrx on Instagram). Known for his attention-grabbing content including taking “nose dabs” and hotboxing the trunk of his car, Matthias has grown to be one of the biggest content creators in the cannabis space. Check out the exclusive interview with Matthias below.

How long have you been smoking weed?

I've been smoking since 2010 If I remember correctly. So 15-16ish years. I actually had eaten a lot of mushrooms before I started smoking so I was highly disappointed waiting for this wild high to hit me. It wasn't till a few weeks after I first smoked that I finally felt a high and understood why everyone smoked.

What’s your favorite strain?

My favorite strains are GMO and Sour Patch, anything that tastes like garlic or a hot open-mouthed kiss from a grandparent is right up my ally!

Flower vs. Oil?

Honestly I'm a flower person, the cheap price and amount of oil I could get when I started making videos was the real deciding factor on what I would smoke in videos. And then the internet just took to seeing the big dabs and nose dabs.

How did the “taking dabs through the nose” phenomenon come to be? Describe to us what it feels like.

The nose dabs were originally started by @lungs_just_filthy2. He had a cup with a straw style dab rig and I remember seeing him do that and thinking I could do it but make my reaction a lot funnier since he just champed it out. Little did I know it would be massively painful and the reaction I had in my first nose dabbing video was 100% real. It sucked and still sucks to this day. But hey, if people are laughing, I'm all in.

What advice would you give to someone looking to become an influencer in the Cannabis space?

I'm going to answer this one based on my Youtube vlogs. I've tried to stray away from the term “Influencer”, as I like “content creators” a lot better. I use my influence every once in a while but I would much rather give full honest reviews on products instead of taking as much money as possible and influencing my audience to buy products that are crap just because the company paid me. And I feel like the term Influencer really panders to that part of our community. I want to be known as a vlogger. It's what I've wanted since I started.

As for doing what I do, I always tell everyone who asks how they can do what I do, to go to a big city and sit on a populated street corner and just start talking to yourself. When you're fully comfortable with all the insane looks you get and odd comments. Then you're ready to pick up a camera and start vlogging.

We love that you love the SWITCH so much. What would you recommend about it?

YOU CAN'T BREAK THAT SHIT! I have three SWITCHs and have never had a single issue with any of them. I think the puffco peak is a great device but it seemed like everyones main complaint was the atomizers going out. The fact that that doesn't happen with the SWITCH is a big one up on the competition. Plus huge dabs!

420k followers is impressive! Did you ever think you’d have the following you do?

No. I barely knew what Instagram was when I started. I've always had an inherent need to make people smile and make people happy so when I started gaining traction for my humor, I fully embraced it. It's been a wild ride, having my Youtube deleted at 100k and then losing 8 Instagram accounts in a row. It's a true blessing I've got some of the best supporters in the world that wouldn’t let me quit when shit got rough.

What’s the craziest thing you’ve ever done for content?

Craziest thing I've ever done for content..... We hot boxed a 25 foot trailer with 5 people and a pound of weed. Three people nearly died due to lack of oxygen and two others were puking for quite a while. It got to a point where we couldn’t see a foot in front of our faces and it got a little scary!

What do you think about marijuana legalization efforts and seeing this industry grow?

The legalization across the country has been amazing to watch and I'm so grateful we have such a tight knit and supportive community. I have hope that within the next 5 years we will be able to cross the country in a totally legal line of states.

What’s something not many people know about you?

Not many people know I spent 4 years of my early life living in Barcelona, Spain!

Any new, exciting projects or plans we can expect to see from you in 2020?

As for 2020 plans, I'm just waiting for all the travel bans to be lifted and we will be setting off to vlog some new places we haven't seen and hopefully meet some of the wonderful people in our industry that make it such a great place to work!